Analytics

The Client

Listen Network is a paid podcast distribution platform that delivers guaranteed downloads from surgically targeted audiences. Their clients include agencies and enterprise brands like PRX, Content Allies, PwC, Meta, Zendesk, and Gusto. The company uses LinkedIn and Google Display targeting to reach specific demographics down to the job-function level—“HR managers at aerospace companies over 1,000 people”—filling the “paid media” gap in the PESO marketing model for podcasts.