Data Science
Advancing Client Analytics in Advertising Performance Score System
- January 1, 1
- Posted by
- Machine Learning, Sparse kPCA, Performance Analytics, Advertising Technology, Data Science, Marketing Analytics
The Client
The advertising agency operates in one of the most data-intensive sectors of modern business—digital performance marketing. They manage campaigns across search, display, social, video, and programmatic channels for clients spanning e-commerce, B2B services, consumer products, and technology companies.