Platform Optimization
Strategic Technical Leadership Catalyzing CITYROW's Acquisition by WaterRower
- January 1, 1
- Posted by
- Fractional CTO, Strategic Leadership, Digital Fitness, Connected Hardware, Platform Optimization, Acquisition
The Client
CITYROW started as a boutique fitness studio in New York City, offering rowing-based workouts that combined cardio and strength training. The studio gained a devoted following for its unique approach to full-body fitness using premium WaterRower equipment. Founder and CEO Helaine Knapp saw an opportunity to scale beyond physical studio locations through digital transformation.